Creating Behavior Targeted Lists for Marketing Campaigns
Posted in Business Intelligence Tool on September 10, 2011 by Administrator
If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider behavior targeted marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from behavior targeted marketing because they believe all behavior targeted marketing campaigns are very difficult and it is very tedious and time consuming task to do behavior targeted marketing. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via behavior targeted marketing, your business may lose a great deal of business to competitors who are using behavior targeted marketing campaigns to reach customers around the world. However, the first step of a behavior targeted marketing campaign should be creating a behavior targeted distribution list. This article will discuss some popular options for doing this and should help you to learn more about what is acceptable and what is not when it comes to behavior targeted marketing.
Once you have made the decision to start using behavior targeted marketing to promote your business you are likely facing the dilemma of compiling a behavior targeted distribution list. This is essentially a list of behavior targeted customers to whom you will create behavior targeted advertising and promotional materials. One common way to gain a list of behavior targeted addresses is to manually create a list from your customer database. However, this method is not very effective at all and we do not recommend it. The problem with creating a behavior targeted list manually is if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your behavior targeted marketing you also want this audience to be members of your overall target audience.
A far better way to create a behavior targeted distribution list for your behavior targeted marketing campaign is to use tools available in the market which identifies customer behavior and creates targeted customer list (segments) based on customer behavior or purchase patterns as well as using demographic information of the customers. This provides you with a database of behavior targeted addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.
Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your behavior targeted list. These should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to buy your products and services more.
You might also want to include useful links to either your website as well as other websites which may be of interest to your readers based on the behavior identified. Your content should also contain a portion (matching customer behavior) which urges the customers to take a specific action such as making a purchase or at least investigating a product further.