It’s the customers, not the product – Who give you money.

• Your products don’t give you money, but your consumers do
• Always “boost the cool” while eliminating the “sensation of alarm”
• Look for segment of customers that wants something and then give it to them

What makes a customer good?

• Insanely Passionate
  • Large in number
  • Easily Reachable
  • Proven Buyers
  • Buying More and More, again and again (Specific consumer buying behavior)
  • Buying just recently or about to buy in very near future

How to Find Them?

• Do not guess (You can use business intelligence tool)
• Use proven data to verify consumer buying behavior
• Test small group
• Choose some customers to promote products to them on a test basis
• Your test results are good, sell to every one.
• Do what ever you can, to retain them.

How to make customer good?

• Find out who are they and their demographic characteristics
• Find out what they need
• Find out from where they are buying now
• Offer similar products/services from where they are buying or intend to buy
• Promote your product with superior marketing

Now What?

• Choose a few likely products for these customers to promote
• Set up a test campaign to selected customer segments (5% to 10% of selected groups/segments)
• If the product sells, sell it to every one. This is going to get you the highest profit.

What we pitch

• Screw your low profit customer groups
• Milk your high profit customer groups

Few Hints

• Octopus3G is the latest business intelligence tool to find customer groups (segments/cubes) and its behavior quickly and effectively

• Grab it now, before your competitor grabs it.